I want this top kid’s style – from the hair to the comfy-looking classic gray sweatshirt down to the denim diapers. Best time to be a baby.

Honeybee at the Bemis from Lindsay Trapnell on Vimeo.

HOME from martin de thurah on Vimeo.

More commercials need to be like this. I love its simplicity and leisured pace. And great composition, lighting and sound design, obviously. Directed by Martin de Thurah, who directed the amazing “When I Grow Up” video for Fever Ray. Also kudos to IKEA for allowing such a creative, interesting vision. I love it when companies (Levi’s, Stella Artois) hire visionary directors for such work. You could say something about corporations co-opting from the underground/avant-garde or whatever, but if someone’s going to get paid a bunch of money, it might as well be an artist who’s making truly interesting and creative work.